Meet Lorena

As a first generation Colombian-American, Lorena spent her formative years in New York, before living and working in Los Angeles and Dubai. This global perspective informs her approach to public relations, marketing and TV production, helping both industry leaders and emerging brands develop a stronger sense of cultural awareness in their communications.

From targeted campaigns to long-term press relationships, Lorena helps clients establish and navigate bespoke marketing plans that align with their unique business goals. With proven success across television, print, digital and social media, she has helped clients execute ambitious multi-channel campaigns while evolving in a fast-paced, ever-changing media environment. 

Lorena’s approach is a reflection of her diverse experiences. After beginning her career as a CBS Page, she worked in sports media as an NBC Production Assistant for The Olympics and Wimbledon, as well as a Talent Producer for ESPN’s “Quite Frankly With Stephen A. Smith.” From there, she transitioned into the world of hospitality and consumer packaged goods, consulting with restaurants and bars in Dubai’s luxury market and leading all U.S. communications for Seedlip, the UK-based international leader in non-alcoholic spirits. Building on learnings from each of these roles, Lorena leverages her network to identify meaningful media placements, authentic influencers and mutually beneficial brand partnerships for all her clients.

Secret to success?
Be kind, and move / laugh daily.

Favorite sitcom?
Three’s Company

Go-to karaoke song?
“Africa” by Toto

Any secret talents?
I’m a certified RYT 500 hour yoga teacher and currently pursuing my Yoga Therapy certification from Loyola Marymount University.

Favorite career memory?
Living and working in Athens, Greece for one month during the 2004 Summer Olympics.