Media Relations
A strong public relations and media strategy is one that leverages your brand’s unique selling points, aligns with timely trends and highlights the expertise of individual leaders within your company. We develop thoughtful narratives through meaningful placements that catch the attention of your target audiences, including Spanish-speaking and international markets.
Earned and Paid Media (Broadcast, Digital, Print & Podcast)
Thought Leadership Positioning
Multicultural Communications
Awards Submissions
Brand Launches & Campaign Development
Simply bringing a quality product to market isn’t enough—you have to reach the right audience. Over the course of two decades of strategic pitching, we have identified the key markers of a successful campaign and are dedicated to providing you with the tools to achieve greater growth and success.
Brand Positioning
Route-to-Market Strategy
Campaign Development
Product Launches
Partnerships & Experiences
Aligning with like-minded businesses and tastemakers can help clients exponentially increase their reach in an authentic manner. We increase the impact of outreach campaigns by identifying mutually beneficial partnerships, rather than relying on the increasingly high costs of traditional advertising.
Sponsorships
Media & Influencer Activations
Influencer Seeding
Creative Collaborators
We regularly collaborate with creatives and consultants to further support a client’s vision for their marketing, communications and branding initiatives. We believe success is only achieved when partnering with experts across various fields. Our network of strategic collaborators includes:
Content Creators
Graphic Designers
Photographers
Social media strategists
Videographers
“Lorena is a powerhouse of creativity, resourcefulness, and compassion. She has an innate ability to craft captivating narratives that bring brands to life and uncovers unique angles and solutions. With deep industry knowledge and a strategic mindset, she navigates complex media landscapes, builds meaningful connections, and turns challenges into opportunities—all while genuinely caring for the people she works with."
— STEFANIE GARCIA-TURNER, TUYYO FOODS